Coffee Mio was already an existing client and wanted to enter a new younger market and expand their brand without affecting their current loyal clients. After much research and discussion with the client I realised a sub-brand was the way to go. Essentially creating a new brand using the same quality coffee.
After creating the brand strategy and identity, I went on to apply the brand to all that the client required, including, design guidelines, stationery, packaging, signage (including street barriers and umbrellas), uniforms and crockery.
TEETH TO YOU
Teeth to You, a mobile denture and mouthguard service, was a new startup business providing a personalisd service that no other company was offering.
They wanted a brand and collateral suitable for a wide audience from mouthguard users to denture wearers of all ages. I researched the market and developed a new brand and proposition ‘we come to you’.
After creating the brand strategy and identity, I went on to apply the brand to the entire marketing toolkit, including, design guidelines, stationery, website design and management, Facebook setup and management, brochures, flyers, signage, uniforms, promotional material, advertising and packaging.
The Australian Centre for Posttraumatic Mental Health undertakes trauma related research, provides policy advice, service development and education. Their services help organisations and health professionals who work with people affected by traumatic events.
ACPMH regularly requires printed and digital projects. They work directly with Goverment organisations such as At Ease, Department of Veterans Affairs and BeyondBlue.
Working collaboratively with the art director at Me, Myself & I - Graphic Design and liasing directly with the client, I have designed and worked on a number of projects for ACPMH including, stationery, brochures, flyers, multipage books, guidelines, annual reports, posters, banners, advertising and newsletters.